“Luring the Tiger Down the Mountain”
Selling to Senior Executives
Participants will learn to:

• Understand how executive relationships can be leveraged to create competitive advantage.
• Employ five key strategies to gain access to and get the attention of the hard-to-reach executive.

• How to reach higher in the organization without damaging existing relationships.

• Speak the language of the C-Level executive to display specific industry expertise and business acumen.

• Establish immediate credibility at the C – Level

• Identify the key business challenges facing the executive’s company as well as the business drivers and corporate objectives that you can impact.

• Position your offerings as solutions to specific business problems and articulate your unique value proposition.

• Establish a joint plan for a shared definition of “success” using the client’s success metrics

• Earn and build high-trust executive relationships that ensure future access

• Track and manage your value for long-term
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Selling to Senior Executives : "Luring the Tiger Down the Mountain"

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